

Ohio Magazine Jan/Feb 2023
Beyond Belief
The idea for chef Clayton Freeman’s restaurant came in 2018, after he retired from his job as service director of several Columbus-area car dealerships. He launched a food-delivery service that offered a menu of 100-percent vegan dishes, but he had no idea what to call it until his wife reminded him that the answer was right in front of him.
“She said, every time they taste the food, they look at you and go, ‘Clayton, I can’t believe this is vegan,’ ” Freeman recalls. “And that’s where the name came from.”
BY JASON BRILL, DENISE CAMERON, KAITLYN FINCHLER, ELISE VON GUNTEN, SARAH MILLER, DAVID NILSEN, KELLY POWELL AND JIM VICKERS | PHOTO BY DAVID PATCH
Can't Believe It's Vegan in the news!
Many diners avoiding meat and dairy products in the Columbus area are familiar with Can’t Believe it’s Vegan, a delivery-based eatery and catering service offering up everything from meatless BLTs to vegan ribs. And soon enough, a lot more of Central Ohio will know their name as well.
That’s because the popular delivery kitchen has secured its first-ever brick and mortar storefront. According to owner Clayton Freeman, the new restaurant plans to open in late March or early April.
The first Can’t Believe it’s Vegan storefront is located at 584 W. Schrock Rd. in Westerville.
Jack McLaughlin, 614Now